A stylish hotel room features a bed, two chairs, desk, lamps, and framed art. A window offers a city view.

All About The Bradley

Born of Midwestern charm and modern design sensibilities, The Bradley is a cornerstone of entertainment and hospitality in the bustling urban center of Fort Wayne, Indiana. A true reflection of the city it calls home, The Bradley is immersed in the genuine spirit of community, industry and creativity that abounds beyond its walls. The hotel was designed collaboratively by visionary Barbara Bradley Baekgaard, co-founder of the iconic lifestyle brand – Vera Bradley, and Provenance hotels, known for their collection of award-winning boutique hotels marked by trendsetting designs and museum-quality art.

Evoking a sense of comfort and warmth, walking through the doors at The Bradley provides guests with the experience of entering Ms. Baekgaard’s own personal guesthouse. While starting Vera Bradley from her home in Fort Wayne and growing it into the empire it is today, Ms. Baekgaard developed a deep love for design and felt inspired to combine it with her love of travel. What better way to do so than create her own beautiful hotel?

From Birdie’s rooftop bar to its thoughtfully designed rooms and locally sourced art, The Bradley effortlessly combines comfort and creativity to tell its story and that of Fort Wayne.

A five-story white building with multiple windows sits at a street intersection, featuring outdoor seating and a modern rooftop area.
A five-story white building with multiple windows sits at a street intersection, featuring outdoor seating and a modern rooftop area.

Barbara Bradley Baekgaard, Co-Founder Vera Bradley

“The Bradley is a personal labor of love for me, channeling our vision to build a hotel that feels more like a home for my hometown and the travelers passing through.”

A building with the sign
A building with the sign

True to its mission of building and creating community, The Bradley continues the momentum of Fort Wayne’s downtown and waterfront revitalization. Surrounded by the unveiling of tourism draws like The Landing, a vibrant mix of independent businesses and restaurants with 185 years of history; and Promenade Park, a destination for recreation, arts and culture, as well as ample outdoor adventures, it’s the perfect place for a getaway.